If people can’t see your email newsletter sign up form, then they’ll likely ignore it.
This first batch of tips gives you some ideas for how to make that happen. One of the first steps in creating a high performing B2B newsletter is to tweak your process so you get more email newsletter signups. That means your email newsletter will expand the reach of your content, paving the way for more leads and sales.īut with so many email newsletters out there, how can you be sure that yours will get results? In this article, we’ll show you how to create a B2B newsletter that gets subscribers’ attention and brings you business. Plus, depending on the stats you believe, the ROI of B2B emails is somewhere between $38:$1 and $44:$1. According to VTL Design, 72% of B2B buyers share information they get by email. If you’re in business of marketing to business, then you definitely need an email newsletter.
